​At Thursday’s Conference 2013 session, “On-Air in an App World: A Case Study on How Digital Innovation is Transforming Creativity and Collaboration,” two crucial Nickelodeon executives discussed how they combined the forces of on-air and digital to create two original videos per day (more than 700 per year) for the network’s new app.

Matthew Evans, SVP of Nick Digital and Nickelodeon Group, and Jay Schmalholz, SVP/Creative Director of On-Air Promotions, told the crowd about executing an enormous amount of work while staying within budget, going renegade to shoot whenever and wherever they could, and realizing that, to make the huge amount of original content for the new app, their teams were going to have to work together.

In the above exclusive backstage bonus footage, the duo elaborates on the new way of collaboration that guided their two departments toward the app’s successful completion.

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