Updated, Wednesday, Nov. 29, 6:26 p.m. PT
NFL Films tapped creative agencies Grey New York and Elastic to create a promo that feels like an artistic main-title sequence. The above spot features smoky silhouettes inlaid with action-packed videos set to K. Flay’s “Blood in the Cut.”
The ad has been airing in football-related programming on CBS, ESPN, Fox, NBC and NFL Network, according to iSpot.TV. Since it started running, it’s accumulated nearly 166 million TV device impressions. More than half of those views have come during Sunday afternoon and evening NFL football, with 16.22 million impressions contributed by ESPN’s Monday Night Football.
CREDITS
Client: NFL
Creative Agency: Grey New York
Worldwide Chief Creative Officer: John Patroulis
Deputy Chief Creative Officer: Jeff Stamp
Group Creative Director: Joe Mongognia
Creative Director/Art Director: Mike Cicale
Creative Director/Copywriter: Cameron Miller
Project Director: Hank Romero
EVP/Global Account Director: Brian Weston
SVP/Account Director: Courtney Berry
Senior Account Executive: Lucy Hallowell
Assistant Account Executive: Michael Jones
Executive Strategy Director: Tony Lederer
Senior Planner: Nicolas Pilaprat
Senior Planner: Ben Michaels
Content Strategist: Bryce Mathias
Live Action
Production Company: Elastic
Director: Lisa Bolan
Director of Photography: Giorgio Scali / Sean Stiegemeier
Live Action Producer: Richard Weager
Production Designer: Shel Greb
Post Production
Design Studio: Elastic
Creative Director: Lisa Bolan
Producer: Lee Buckley
Executive Producer: Luke Colson
Head of Production: Kate Berry
Managing Directors: Linda Carlson & Jennifer Sofio Hall
2D Design/Animation: Jip Jeong, Steven Do, Matthew Shadis, Maciek Sokalski, Kelsey Napier
Editor: Nathaniel Park
Sound
Sound Design: Sound Lounge
Executive Producer: Mike Gullo
Producer: Becca Falborn
Co-Mixed by Rob Sayers and Peter Holcomb
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