​Fullscreen made big moves in the social media and scripted spaces at its NewFront presentation on Monday.

First, the digital platform announced it has acquired social media studio McBeard, which specializes in branded content for media companies including Fox, NBCU, Netflix and Warner Bros.

The acquisition should allow Fullscreen to expand its roster to include bigger multimedia brands wanting to become more visible on social media platforms. The deal makes McBeard a division within Fullscreen as well as a production collaborator, starting with the first-ever scripted series for Snapchat, SnapperHero, and AT&T-sponsored series @SummerBreak.

“The way people consume content today is dramatically different, so it’s important to create differently in order to reach them,” said George Strompolos, Fullscreen’s founder and CEO.

Fullscreen has already started to insert itself in the sponsored content business, having worked with GE, Universal and Ford already, but the acquisition of McBeard allows the company to increase production and provide higher quality video.

According to its NewFront pitch, Fullscreen also wants to focus on more scripted content, including its next big project - a reboot of ‘70s show Electra Woman and Dyna Girl with Grace Helbig and Hannah Hart, as well as a movie called The Outfield, starring Vine stars Cameron Dallas and Nash Grier.

Machinima also presented at the NewFronts Monday, adding sci-fi and video game series to its gamer brand.

Included in its expanded lineup are a Robocop series and a horror series from Clive Barker.

Also on the list is a partnership with DC Entertainment that will yield a Justice League series, a reality competition show from DC and Warner Bros.’ Blue Ribbon Content and #4Hero, a modern version of DC Comics’ Dial H for Hero.

DEFY Media’s pitch focused more on its reach, touting 500 million video views per month and 52 million YouTube subscribers across its roster. DEFY also promoted its upcoming movie with talent duo Smosh, who is prepping a new series called Every [Blank] Ever and is about to be the first social talent made into wax figurines at Madame Tussauds.

Read more at Adweek.

Brief Take: As a production company and social media talent agency, Fullscreen promoted the rise of video and the death of TV at its NewFront. At least half of that seems to be on point - YouTube stars and Fullscreen brands are taking over Generation Z at a rapid pace.

[Image courtesy of Fullscreen]

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