VICE and BuzzFeed are among the most popular, and most invested in, sites and platforms for millennials who love lists, video content and anything easily accessible.
CNN is tackling this video-loving millennial audience with a new site, Great Big Story.
Great Big Story is meant to compete with the likes of VICE and BuzzFeed with video content for curious, intellectual millennials. CNN is careful not to brand the site as a news network, however. It also doesn’t necessarily want the “cat video” audience of BuzzFeed, according to its brand video:
The plan is for Great Big Story to debut three to five new nonfiction videos per day, covering topics of “new frontiers, the human condition, planet earth and tastes and flavors,” according to Ad Age.
The site will also offer branded content options for sponsors. BuzzFeed’s very own David Spiegel has signed on as head of sales partnerships for the site. Kind Snacks and Hewlett Packard Enterprise have signed on for sponsored content in the future.
Great Big Story also launched social pages for Facebook, YouTube, Instagram and Twitter this week, offers an email subscription and plans to join platforms like Apple TV and Roku next year.
Turner’s goal is to use its TV portfolio to promote the new site, along with “everywhere you watch video,” according to its brand video above. One of the first videos Great Big Story offers on its site is the origin story of the Kool-Aid Man.
Read more at Ad Age.
[Image courtesy of Great Big Story]
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