LIN Media LLC launched a new social media management system on Thursday that lets brands turn real-time social interactions into spontaneous engagement opportunities.
HYFN8—pronounced ‘hyphenate’ for the less phonetic among us—provides a dashboard for brands from which they can manage their entire social presence using tools such as custom social listening and profile management streams, post-scheduling tools and a web application builder. The system is integrated with Facebook’s Advertising API and enables real-time listening ability by channeling online content discussions pertinent to the brand using it. It also uses data to recommend the best times to post social content for maximum revenue driving.
“The more a marketer uses HYFN8, the more intelligent the system becomes,” said HYFN CEO Morgan Harris in a statement, “allowing it to make real-time recommendations on messaging and optimal times for that messaging to be the most effective. As a result, marketers will be able to better monetize their social media campaigns.”
Read more at NetNewsCheck.
Brief Take: The more that organizations rely on social media to get their messages out, the more they’ll need tracking assistance from management tools such as this.
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