Yes, spoiling a favorite show means that much to some people.
No, it probably shouldn’t go this far.
Netflix’s new spot above, “The Rat,” pushes that idea to its limits with someone standing accused of spoiling the next episode without the boss having watched it yet. The victim sits inches away from a pit of rats, covered in honey.
The accompanying Netflix post reads: “What is the appropriate punishment for someone who spoils a show when you’re in the middle of a Netflix binge?”
But then comes the twist: It’s up the viewer to decide his fate:
![](http://brief.promaxbda.org/images/uploads/theratdecision.png)
[Images courtesy of Netflix]
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