Net2TV‘s Portico TV service, currently available on Philips smart TVs and soon to be on Roku, is using the traditional idea of a 30-second spot for ad targeting within its video streaming setup.
Net2TV curates videos for users from TV sources like Discovery’s Revision3 to make a page of channels for the viewer on their smart TV or set-top box. It now plans to use the commercial breaks to target its users - they cannot skip ads like on YouTube, but the cloud-based service loads the spots with its programming much like Adobe’s new Primetime, so viewers get a live-TV experience. And because these are on smart TVs or a set-top box, users can further engage with the ad by clicking on links or choosing to learn more.
Read more about it at Ad Age and learn more about Portico here.
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