Signaling the end of what’s been probably the most drawn-out upfront negotiation in history, NBC on Wednesday confirmed that its entire portfolio of media properties secured “almost $6 billion in revenue commitments — up 2% from last year.”

NBC itself was flat with an estimated volume of $2.3 billion, and that figure likely excludes sales attached to primetime football and the Winter Olympics in Sochi. Including football, NBC may have inched up 1% to $2.53 billion, according to Variety.

“The market responded favorably to the innovative ways we are reaching and targeting our audiences,” NBCU said in a statement. “Additionally, we saw our digital video business grow 50% in this upfront, which we believe reflects the growing importance of multiplatform partnerships driven by premium video content.”

Variety also reported that NBC secured CPM (cost per thousand people) increases of approximately 5%, down from both 2013 and 2014 when CPMs increased by 7.5 to 8%. On the cable side, CPMs are generallyup 3 to 4%.

The CW, CBS and Fox have said their upfront sales have largely concluded, while ABC is still in negotiations, working to get price increases in the 5% range, reports B&C.

Read more: Variety, B&C

Brief Take: This year’s upfront really showed the cracks in the broadcast infrastructure, with advertisers increasingly setting their sights on digital.

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