NBCUniversal and WWE unveiled a new multi-platform brand campaign on Monday that will air across the entirety of NBCU’s broadcast, cable, and digital networks.

The initiative is designed to open up new opportunities for advertisers looking to reach WWE fans anywhere within NBCUniversal’s portfolio of two broadcast networks, 17 cable channels, 50 digital properties, as well as WWE’s own platforms.

NBCUniversal and WWE are digging deep on this one, with a new suite of multiplatform, customized, and turnkey opportunities pegged to four tentpoles:

• “The Road To WrestleMania” – a 32-day build up to “the Super Bowl of sports entertainment.”

• “The Slammy Awards” – an “amped up version of WWE’s annual awards show” that moves to first quarter in the heart of the red carpet season.

• “Champions of Fatherhood” – a special series which turns the spotlight on America’s unsung heroes.

• “Heroes of Tomorrow” – a way to highlight WWE’s young fans.

WWE talent are also being made available for custom on-air, in-show integrations, and social.

“WWE is one of the biggest, family-friendly, year-round programming opportunities on TV,” said Dan Lovinger, executive vice president of ad sales at NBCUniversal. “We wanted to bring all of WWE’s brands, properties and platforms together so advertisers can more easily benefit from the massive and passionate audiences its live entertainment attracts. Our teams are excited to develop unique marketing campaigns for our partners in conjunction with the WWE.”

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