​Back in 2013, NBC’s The Voice set up a partnership with Twitter and boy has it paid off.

In the week ended Sunday, May 15, The Voice led all entertainment series with 582,000 unique tweets, ahead of Fox’s Empire in second place with 298,000 and HBO’s Game of Thrones — even with that fiery Dany moment in the episode’s final moments — at 200,000.

The Voice is routinely TV’s most-social show — at least when it comes to Twitter — with 4.2 million followers. The show’s coaches — Blake Shelton, Christina Aguilera, Pharrell and Maroon 5 front man Adam Levine — have a combined 48 million followers and counting, according to Adweek.

The magazine also reported last week that The Voice and Twitter were adding an augmented reality booth backstage at the show, so that the above mentioned coaches as well as contestants could tweet out pictures of themselves with 3D hashtags and custom stickers. Twitter users also can unlock different emojis by using coach-correlated hashtags: #teamblake, #teamxtina, #teampharrell and #teamadam.

Meanwhile, the NBA playoffs are receiving far more tweets than any standard entertainment show. The San Antonio Spurs at the Oklahoma City Thunder on ESPN on May 12 led sports with nearly 600,000 tweets.

That was followed by the Golden State Warriors Game 4 win over the Portland Trailblazers — in which returning MVP Steph Curry scored a record-setting 17 points in overtime — with 465,000 tweets.

Third place takes us back to San Antonio, where the Spurs lost Game 5 to the Thunder 95-91.

Look for tonight’s Game 1, in which the Thunder head to the Bay Area to take on Golden State, to do well in next week’s rankings.

[Image of The Voice courtesy of NBC]

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