​NBC is seeing one of its best fall premiere weeks in recent memory, and NBCUni chief Steve Burke thinks that’s one more reason the Peacock should be getting higher retransmission-consent fees and advertising CPMs than it’s currently receiving.

The New York Post reported Tuesday that NBC primetime’s 41 percent ratings jump in the new season’s first four days is providing new ammunition for Burke.

NBC has recently had a hard time provoking advertisers and providers to pay more money for its product since the channel was stuck in fourth place with weak offerings. But thanks to strong showings from “The Voice,” NFL Football, and new shows such as “The Blacklist,” the Peacock is strutting a bit prouder this season while the other broadcast networks are seeing numbers slide.

The Post reported that Burke told investors at a conference last week that the retrans gap between NBC and its rivals could be as high as $1 billion.

Analysts meanwhile, cautioned that four good days does not a successful season make, and they make a good point. Last year, NBC sank into the midseason doldrums after winning the first 13 weeks.

Read more: New York Post.

Brief take: While Burke may have a stronger argument for higher fees, NBC is going to need to prove that its initial ratings success is sustainable. With the Winter Olympics coming in February, however, this might prove an easier task this season.

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