National Geographic Partners has named Jill Cress as chief marketing officers, where she will oversee brand strategy and marketing for the company’s entire portfolio.

Cress most recently served as executive vice president of global consumer marketing at MasterCard, where she oversaw the global consumer strategy, including segment marketing aimed at affluent, youth and mass markets as well as small-business owners. She was also involved in MasterCard’s Priceless Cities award-winning campaign.

She started her career at MasterCard in 1994 as the vice president of sales, and was recently recognized as one of the Top 50 Women in Marketing by Brand Innovators and one of the Top 100 Influencers in Content Marketing by Onalytica.

Cress will report to National Geographic Channels CEO Courteney Monroe. “Jill is a strategic and passionate marketer with boundless energy and ideas, and we couldn’t be more thrilled to have her join our team as the CMO of National Geographic Partners,” said Monroe in a statement. “As we continue to take the National Geographic brand to new heights, Jill’s expertise and penchant for innovation will be an invaluable asset to our leadership team.” Cress will oversee the overall global brand vision and overall marketing strategy for the National Geographic brand and entities around the world.

She will focus on overall brand building to the consumer, cable/satellite industry, advertising community and creative community, while overseeing research and consumer insights, as well as all aspects of marketing, including brand strategy, creative, consumer marketing, on-air media strategy and digital marketing. Cress will also work closely with the National Geographic Society to ensure consistency across the brand.

“National Geographic has built an impressive portfolio of recognized and admired content throughout the years,” Cress said. “I look forward to working with [National Geographic Partners CEO Declan Moore], Courteney and the rest of the senior team to continue to build brand momentum and audience share for National Geographic Partners.”

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