Cable network National Geographic has found a rich source of content to mine with its anthology series, Genius.
Season one, which aired last year, focused on Albert Einstein, played by Geoffrey Rush.
Season two, premiering Tuesday, April 24, stars Antonio Banderas as legendary abstract painter, Pablo Picasso.
And season three, just announced Wednesday with a cast still to be announced, will turn the spotlight on writer Mary Shelley, creator of the enduring legend of Frankenstein.
To tease that announcement at its upfront, Nat Geo created the above spot with help from Motion 504 and Defacto Sound.
CREDITS
Client: National Geographic
EVP Creative: Chris Spencer
VP Design: Brian Everett
Writer/Creative Director: Tyler Korba
Writer/Creative Director: Erin Newsome
Project Manager: Leah Wojda
Agency: Motion 504
Creative Director: Scott Wenner
Supervising Sound Editor: Dallas Taylor
Audio Producer: Sam Schneble
Sound Design & Mix: Colin DeVarney, Jai Berger