In Breakthrough, Executive Producers Ron Howard and Brian Grazer have gathered filmmakers and visionaries to tell the stories of scientific discoveries. But before the series launch, they’re signing up a few more partners in Nat Geo and GE.

Ahead of their co-branded series launch, National Geographic Channel and GE are teaming up for a free preview experience.

“It’s no secret that the public’s TV viewing habits have changed over the past few years. Through this advance screening of Breakthrough, we have the opportunity to connect with a broader audience and hopefully inspire more awareness and dialogue among viewers,” Brenda Freeman, CMO of National Geographic Channels, said in a statement.

Before its on-air debut on Sunday, Nov. 1, Breakthrough will preview its first episode, across several channels including NatGeoTV.com and GE Reports, as the two primary partners for the show. It will also be on Apple TV, Roku, Xbox One, Xbox 360, Samsung connected TVs, Facebook, YouTube, Hulu, iTunes, Amazon, GooglePlay, Vudu and PlayStation.

National Geographic Channels’ Hayes Tauber, SVP of consumer marketing explained that GE was a partner not only for the creation of the show but also in marketing and previewing Breakthrough.

“We are so excited to be partnered with GE, not only on the development of the show, but also on creating a unique, one-of-a-kind marketing plan,” Tauber told Brief. “Together, we have developed a very compelling plan that includes unique partnerships, custom content, event promotion as well as a highly tactical media buy.”

Breakthrough’s season goes through scientific discoveries, discussing how innovations being made now are about to change our lives in the long term, with the help of filmmakers and creatives Angela Bassett, Peter Berg, Paul Giamatti, Akiva Goldsman, Ron Howard and Brett Ratner.

The first episode of the series will feature Peter Berg, who narrated and directed the piece called “Fighting Pandemics.”

Breakthrough is a bold programming leap for our network, and we have put together an innovative marketing plan worthy of this ground-breaking show,” Tauber said.

The series will be available all day Sunday, Nov. 1, ahead of its on-air premiere across the VOD and digital platforms.

YouTubers AllTime10s and ASAPscience are also joining in on the marketing with custom videos telling the stories of some of these scientific discoveries in their own voice.

National Geographic Channels also launched a partnership with Uber ahead of its premiere, offering a lineup of alternative energy vehicles for users to choose from. Options include solar-powered and hydrogen-fueled cars for “some of the coolest, cutting-edge alternative energy vehicles right now,” said Tauber, to reflect the scientific breakthroughs featured on the show itself.

[Image courtesy of National Geographic Channel]

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