“When our idea of danger is eating gluten, there’s trouble afoot.”

The campaign above, starring Parks and Recreation’s Nick Offerman, is for NASCAR’s July 4 race, returning to NBC Sports. Offerman, representing the people, has a message for the USA. We’ve gotten soft.

But, according to Offerman and NBC Sports, there’s still hope. (“It rhymes with MASCAR.”) NBC even released a full music video version, below:


CREDITS:

Client: NBC Sports Agency

John Miller - CMO

Bill Bergofin - SVP Marketing/ECD

Lorin Finkelstein - VP Brand/Co-ECD

Lindsay Davenport - Producer

Production Company: Hungry Man

Allan Broce - EP/CD

Dave Laden – Director

Writers – Colin Nissan, Sean Farrell

Art Director – Craig Evans

Editor –Christjan Jordan

Eric Schmidt - DP

Erin Sullivan - Producer

Craig Repass - Line Producer

Editorial: Rock Paper Scissors

VFX: The Mill

Music: Beacon Street

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