The bitch, in the form of Faye Dunaway’s Joan Crawford, is back just in time for Mother’s Day in IFC’s Sunday, May 10 marathon of the classic film. IFC cleverly scored the above spot to Elton John’s “The Bitch Is Back.”
CREDITS
SVP, Brand Marketing: Kevin Vitale
Creative Director: Fred Mullin
Writer/Producer: Jason Bylan
Editor: Angela Cheng
Director of Production: Laurie Mutschler
Senior Producer: Stephanie Aubrey
Music Supervisor: Linda Cohen
Music: “The Bitch Is Back”
Written by Elton John and Bernie Taupin
Performed by Elton John
Courtesy of Mercury Records Limited
Under license from Universal Music Enterprises