Apple released a new promo to air Friday during the Rio Olympics Opening Ceremonies that builds off of the company’s “Shot on IPhone” campaign, and delivers a positive message about diversity.
The spot, released on Apple’s social media channels and website, celebrates setting aside differences, embracing what makes us unique, and coming together in unity.
It features photos and videos of people from a wide range of backgrounds, with the names of the iPhone photographer below, narrated by the late Maya Angelou reading her poem “The Human Family.”
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