Running a marathon is no easy task.
It involves months of training, early mornings, steep hills and cold weather before the big event, and Universal Sports wants to celebrate that hard work.
![](http://brief.promaxbda.org/images/uploads/letsdothis.jpg)
Universal Sports’ campaign, “Let’s Do This Boston,” puts the viewer in a runner’s perspective, through grueling workouts and early wake-up calls. The campaign promo (above) features everyday runners alongside marathon greats Meb Keflezighi, Tatyana McFadden and Shalane Flanagan.
Universal Sports will air the Boston Marathon live on April 20 at 8:30 a.m.
CREDITS:
Allyson Davis - SVP Marketing, Universal Sports
Chris Arms - Director of On-Air Promotions, Universal Sports
Evan Ziegweid – Sr. Designer, Universal Sports
Ben Simkins - Writer/Producer, Universal Sports
Elite Edge - Production Company
Joe Zieja - Voice Over Talent
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