Like a sonic Rube Goldberg machine, music animates elements from three Cartoon Network shows in these fun idents created by Buenos Aires, Argentina-based creative agency Lumbre in cooperation with animation studio Rudo Company and music producer Subtropico.
Each ident links show elements with their own unique sounds to form an overall sequence. Above is Apple and Onion with Craig of the Creek and Ben 10 below.
‘Craig of the Creek’
‘Ben 10’
CREDITS
Client: Cartoon Network
Creative Director: Simon Dean
Head of Production: Laura Watts
Production Coordinator: Lily Ricketts
Agency: Lumbre
Creative Director: Sergio Saleh
Executive Producer: Pablo Encabo
Account Manager: Jeff Keisel
Direction: Gabriel Fermanelli, Rudo Company
Animation Direction: Gabriel Fermanelli, Rudo Company
Design: Gabriel Fermanelli, Pablo R. Roldán, Eugenia Beizo
Initial concepts: Delfina Pérez, Juan Pablo Díaz
Animatics: Gabriel Fermanelli, Ezequiel Torres, Micaela Gabot
Animation: Ezequiel Torres, Matías Petroli, Micaela Gabot, Diego Ferrero, Patricio Rey
Cleanup: Micaela Gabot, Eugenia Beizo, Esteban Dunand, Micaela Carrizo, Daniela Donato, Jesica Bianchi
Producer: Mailen Gayoso
Sound design: Subtropico
Tags: cartoon network cel animation hot spots idents lumbre rudo company subtropico