​Take a closer look – there is more than meets the eye with these Lionsgate movie posters, each doing a bit more than marketing the next big summer release. In a new twist on outdoor poster art, Lionsgate’s cohesive strategy ties in its summer movies using one distinctive character.

In a series of posters for the upcoming films “The Big Wedding,” “Temptation” and “Peeples,” a dark shadow filling the frame is of the masked murderer from horror movie “You’re Next.” It serves not only as a curiosity-builder but also nicely ties Lionsgate’s summer slate together.

Read more about Lionsgate movie posters at Vulture.

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