Television promotion still represents the best way to reach both quantitative and qualitative goals as well as short and long term objectives. However, the limited airtime available to directly communicate with audiences to develop an image, a brand, maybe even a feeling, poses a challenge for even the biggest networks, let alone the little guys.

Today’s high-energy clip-driven session, Small Networks, Big Creative, (2:00 p.m. in Salon E), breaks out the best creative work from the outstanding on-air promo departments of small, unheralded networks. Kent Rees, EVP of marketing, scheduling and operations for Pivot, and Kevin Vitale, VP of creative and brand strategy for IFC, present tips and tricks to getting noticed when you don’t have access to the masses of audience or the masses of budget! They believe the work they’ll be showing could compete in the big leagues, which says a lot about the impact of a good idea. But be sure to come to the session and judge for yourself!

A preview of what’s in store:

Spot: “NCIS – Head Smack”



Small network: CLOO




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