​This year marks the 25th year that families have brought “The Simpsons” into their hearts, and Fox is celebrating by sending toys into viewers’ homes.

In order to honor 25 years on the air for the yellow family, 20th Century Fox Consumer Products will work with toy companies such as Mattel and LEGO to launch hundreds of branded retail products. Mr. Potato Head (above) with Homer Simpson’s face on it is just one of those items.

LEGO will feature a building set of the Simpsons’ house and toy manufacturer Mattel will also begin to sell Hot Wheels cars based on Homer’s design from Season 2. The show will also work with LEGO for a LEGO-animated episode coming this May.

Other faces from the show, including celebrity guest stars, will appear as plush dolls and action figures and Hornby Scalextric plans on selling a Grand Prix racing set this spring. “What’s so unique is not only its continued relevance, but it continues to broaden its audience,” said Jeffrey Godsick, Fox Consumer Products president. “In 2014, we are celebrating in a big way.”

Read more at The Hollywood Reporter.

Brief Take: After 25 years, “The Simpsons” is the longest-running US primetime series, and in its 25 years has also proven itself to be one of TV’s most successful merchandising franchises.

[Image courtesy of The Hollywood Reporter]

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