The digital evolution of Major League Baseball is one of the success stories in sports media. MediaPost today provides some helpful takeaways from the league’s digital broadcast and rights strategies. The list includes:
Ubiquity. While major digital media companies like Hulu, Netflix and Amazon tussle it out by throwing exclusive content deal jabs, MLB.tv Premium allows customers to stream every out-of-market game live on 350 different devices. As more consumers cut the cord, we are reminded, budget and sheer time restraints will force them to make a choice. But MLB shoots for a wide, non-exclusive audience with its content, and it scores.
Embracing Technology. Many video content creators are taking baby steps into the world of digital, for no good reason. Not Major League Baseball. The league’s MLB.tv Premium allows viewers to drag and drop a second baseball game into a split screen for up to four game streams at once; watch a game while listening to the radio broadcast; and track the speed, type and location of every pitch live.
MLB’s technological innovation and openness is one all media content companies should strive to emulate. Read more at MediaPost.
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