Just because Stephen Colbert is moving to CBS doesn’t mean he’s going to stop having brands name things after him.

In the first of what we expect to be many such promotions, CBS and Stumptown Coffee Roasters today said that they would be distributing free customized, limited-edition bottles of “Col’Brew” Cold Brew Coffee. Street teams across New York City will hand out bottles on Sept. 8, the day The Late Show with Stephen Colbert premieres on CBS.

Each bottle is branded with an image of Stephen Colbert and includes tune-in information for the show, which will air at 11:35 pm ET/PT.

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