For its rebrand for the NCAA’s annual March Madness basketball tourney, King and Country created more than 100 graphics elements to run across four networks: CBS, TNT, TBS and truTV. The spots are set in a large warehouse, King and Country calls the “NCAA Test Facility.”
Says King and Country: “Transcending hardwood, this massive branding package is simultaneously industrial and organic, breaking the mold of sports graphics. The ‘NCAA Test Facility’ is comprised of 100-plus elements rendered to the highest detail, and all flawlessly delivered through a state-of-the-art cloud-based system.”
CREDITS:
Client: CBS Sports
Director, Graphics: Marla Keethler
Senior Art Director: Jon Paul LoMonaco
Client: Turner Sports / Turner Broadcasting System
EVP/Chief Content Officer: Craig Barry
Vice President, Creative Director: Drew Watkins Creative Director: Jordan Shorthouse
Senior Art Director: Thomas Kurniady
Production & VFX Company: King and Country
Director/Creative Director/Partner: Rick Gledhill
EP/Partner: Jerry Torgerson
Managing Director of Networks and Brands: Lisa Miller Post Producers: Brett Adkins, Chris Hill
Coordinator: Daniel Beldy VFX Supervisor: Andrew Cook
Designers: Marcos Vaz, Brad Mitchell, David Perry, Henry Castleton
3D Artists: Yu Okuizumi, Eduardo Guisandes, David Perry, Kyung Park, Tim Salikov, Nick Poznick, Robin Kim, Billy Maloney, Matt Connolly, Henry Foster
Compositing Artists: Marcos Vaz, Eduardo Guisandes, Sorin Voicu, Micah Fitzgerald, David Perry
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