For its rebrand for the NCAA’s annual March Madness basketball tourney, King and Country created more than 100 graphics elements to run across four networks: CBS, TNT, TBS and truTV. The spots are set in a large warehouse, King and Country calls the “NCAA Test Facility.”

Says King and Country: “Transcending hardwood, this massive branding package is simultaneously industrial and organic, breaking the mold of sports graphics. The ‘NCAA Test Facility’ is comprised of 100-plus elements rendered to the highest detail, and all flawlessly delivered through a state-of-the-art cloud-based system.”

CREDITS:

Client: CBS Sports

Director, Graphics: Marla Keethler

Senior Art Director: Jon Paul LoMonaco

Client: Turner Sports / Turner Broadcasting System

EVP/Chief Content Officer: Craig Barry

Vice President, Creative Director: Drew Watkins Creative Director: Jordan Shorthouse

Senior Art Director: Thomas Kurniady

Production & VFX Company: King and Country

Director/Creative Director/Partner: Rick Gledhill

EP/Partner: Jerry Torgerson

Managing Director of Networks and Brands: Lisa Miller Post Producers: Brett Adkins, Chris Hill

Coordinator: Daniel Beldy VFX Supervisor: Andrew Cook

Designers: Marcos Vaz, Brad Mitchell, David Perry, Henry Castleton

3D Artists: Yu Okuizumi, Eduardo Guisandes, David Perry, Kyung Park, Tim Salikov, Nick Poznick, Robin Kim, Billy Maloney, Matt Connolly, Henry Foster

Compositing Artists: Marcos Vaz, Eduardo Guisandes, Sorin Voicu, Micah Fitzgerald, David Perry

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