Kids understand the concepts behind Pride Month—ideas such as love, self-expression, family and community—better than many adults think, and Universal Kids worked with them to create this Pride Month campaign.

In the above spot, “Draw My Family,” kids draw their families in their various configurations and talk about them in voiceover.

In the below spot, “Pride to Me Is,” real kids from the LGTBQ+ community and kids of LGTBQ+ parents discuss what pride means to them and how they express themselves, defy gender norms and live authentically.

CREDITS

“Draw My Family”

Writer/Producer: Jared Cohen

Sr. Writer/Producer: Jessica Harring

VP Creative: Veronica Cepero

Sr. Director, Production: Lisa Fleming

SVP Creative: Jeff Blackman

Sr. Creative Director, Design: Kaori Sohma

Audio Mixer: Chris Burns

Design Vendor: Adolescent

“Pride To Me”

Writer/Producer: Jared Cohen

Sr. Writer/Producer: Jessica Harring

VP Creative: Veronica Cepero

Sr. Director, Production: Lisa Fleming

SVP Creative: Jeff Blackman

Sr. Creative Director, Design: Kaori Sohma

Designer/Animator: Deana Pena

Production Company: Canyon Road Films

NBCUniversal Pride Campaign Package Design

Creative Director: Bret McMichael

Design Lead: Yosuke Murakami

Design Studio: Block & Tackle

Tags: adolescent canyon road films universal kids


  Save as PDF