Veteran brand marketing executive and former PromaxBDA board member Steve Kazanjian has been named president and CEO of PromaxBDA, said Joe Earley, chief operating officer of the Fox Television Group and Scot Chastain, senior VP, affiliate marketing and development at NBC Television Network, and co-chairs of the PromaxBDA board of directors.

“As our media landscape rapidly evolves, disruption becomes opportunity. Marketers are at the forefront of assessing and impacting consumer behavior, which is why the support, services and leadership provided by PromaxBDA are more essential than ever,” said Earley in a statement. “Steve is an incredibly talented marketing executive who has been passionately involved with the organization for many years. We are fortunate to have the opportunity to work with him and look forward to utilizing his expertise.”

“We are thrilled to have someone of Steve’s unmatched knowledge and leadership in this role,” said Chastain, also in a statement “We are confident that the PromaxBDA board and, most importantly, our members will continue to thrive under his leadership as our association capitalizes on the incredible momentum we have built.”

Kazanjian is a Fortune 500 brand marketing executive with global brand strategy expertise across entertainment marketing, consumer products, and social media. Working with many of the world’s most admired brands, Kazanjian has pioneered powerful consumer engagement strategies by leveraging best-in-class consumer insights techniques and robust market analytics with award-winning creative excellence.

As the former vice president of global creative for MWV, a worldwide leader in consumer packaging, Kazanjian led creative marketing and brand strategy across innovation platform development, product line positioning, and key customer engagements.

Prior to joining MWV, he spent more than 15 years in entertainment branding, marketing, and promotions.

PromaxBDA is a member-based association representing more than 10,000 companies and individuals from major media organizations, marketing and advertising agencies, research companies, strategic and creative vendors, and technology providers around the globe.

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