Online-only network BBC Three turns the spotlight on the viewers that make up its younger audience, producing this montage of several men and women doing the things that make them uniquely them while singing along to Lou Reed’s “Perfect Day.”
CREDITS
Brand: BBC Three
Agency: BBC Creative
Director, BBC Creative: Justin Bairamian
Executive creative directors: Aidan McClure, Laurent Simon
Head of creative: Jamie Starbuck
Senior creatives: Amar Marwaha, Arvid Harnqvist
Head of production: James Wood
Producer: Rachel Roberts
Project manager: John Trevor
Production manager: Jenny Broad
Digital producer: Greg Marshall
Portfolio head of marketing younger audiences: Nicola Carr
Marketing manager: Kelly-Ann Barlow
Media scheduler: Lauren Bradley
Production company: Pulse Films
Directors: Dylan Southern, Will Lovelace, 32
Managing director: James Sorton
Executive producer: Lucy Kelly
Producer: Alistair Payne-James
Director of photography: Ben Fordesman
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