Season 3 of “Counting Cars” tells the story of Danny Koker (The Count) in the land he rules, Las Vegas. To match his larger-than-life personality and new entrepreneurial endeavors, Ignition Print created a visual campaign for the show surrounding The Count’s expanding empire.
To make the leap between custom car expertise to rocker/entrepreneur, the team at Ignition Print worked with Las Vegas artist Carl Cosico to build a custom throne that would be the backbone of “Counting Cars’” new look. The throne was made out of guitar necks, microphones, engine blocks, needles, and tailpipes, representing The Count’s custom car background and tattooed rocker lifestyle.
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Ignition Print then worked with Bacon & Sons on an accompanying trailer, introducing the new Count, now with his bar, tattoo and car empire.
CREDITS:
Key Art
Agency Co.: Ignition Print
Creative Director: Emmett James
Sr. Account Executive: Chelsea Pearsall
Photographer: Stuart Pettican
TV Spot Trailer
Prod Co: Bacon and Sons
Director: Dan Appel
Writer/Producer: David Bouffard
History Channel:
Samantha Maltin :SVP Marketing
Krista Liney: VP Brand Creative
Michael Scalere: Creative Director
Amanda Dulkinys: Sr. Art Director
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