NewFronts are winding down as upfronts week for broadcasters is about to begin and here’s a sneak peek at what the big five have in store for fall TV next week!

On an unrelated note, it’s not too late to send those Mother’s Day cards for Sunday! Until then, here is what you may have missed:

2015 PromaxBDA Global Excellence Awards Finalists Revealed:
First, take a moment to check out the finalist list for the 2015 PromaxBDA Promotion, Marketing and Design Global Excellence Awards. The awards competition celebrates the best of promo video, main titles, news spots and sports work. CNN, Canada’s Bell Media Agency, Paris-based agency Les Télécréateurs, and Germany’s ProSiebenSat.1 TV topped the list of finalists this year.

Anatomy of a Logo: NBC Rio 2016:
The logo for the 2016 Summer Olympics in Rio de Janeiro has been unveiled – learn how NBC Sports and Trollbäck + Company created the look.

How ABC Family is Rolling Out ‘Becomers’ Branding:
Formerly known as the network for millennials, ABC Family announced at its upfront this April that it would become the place for Becomers. Now see what ABC Family has planned to brand Pretty Little Liars, The Fosters and more along that Becomers brand.

Creative Review: Hobo Audio Company and the Art of Sports Promo Sound Design:
Distilling the varied powerful emotions that are part of being a fan into a clean and effective :60, :30 or less is as hard as throwing a complete game shutout—every player on the team has to be playing at the top of their game for it to happen. Here is how Hobo Audio and NBC Sports achieved just that.

TV Ratings Are Down But Revenues Are Up:
SVOD and OTT options are driving cable ratings down, as viewers often opt to watch shows online and on demand instead of being forced to watch what’s on any given network at any given time. That phenomenon is pushing linear network ratings down, but a very competitive SVOD market means more buyers and that’s forcing programming prices up. Added to the ongoing ratings debate, though, many media companies — most notably Viacom and Time Warner Inc. — have induced massive layoffs to cover their revenue shortfalls.

HOT SPOT: Bessie: Lyric Video: ‘Preachin’ the Blues:’
Queen Latifah performs the song “Preachin’ the Blues” with moving lyrics for HBO’s Bessie.

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