Each week, the editors of Brief round up some of the marketing stories that may have slipped past you on your way to Friday. Check ‘em out before you head out for the weekend. We’ll see you on Monday!
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TruthCo: Diversity is Dead. Long Live Inclusion!
If you’ve kept your iPhone updated to the latest version, you now have over 300 ways to add emotional context to your text-based communications. Welcome the new emoji set.
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Dictionary definition aside, to the guys who started Studio City, Calif.-based Denizen just six months ago, a denizen is “something that flourishes in its chosen environment,” says David Gold, one of the new agency’s principals. “It’s something that’s the apex predator wherever it is.”
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2015 PromaxBDA North America Awards Finalists Revealed
FX Networks, Turner Sports, A+E Television Networks, and HBO are among the top finalists for the 2015 PromaxBDA Promotion, Marketing and Design North America Awards. The full list of finalists was unveiled by the association on Thursday in Los Angeles.
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Anatomy of an Interactive Spot: 13eme Rue’s ‘Behind the Wall’ Campaign
Sometimes well-crafted promos can achieve a show’s objectives with as much potency as the show itself. Case in point: DerriereLeMur (“Behind the Wall”), an interactive campaign for the exclusive airing of Season 3 of Bates Motel on France’s NBC Universal-owned network, 13ème Rue. While the A&E drama has spent more than two-and-a-half seasons pondering what it’s like to be the complicated figure of Norman Bates, this simple yet hard-hitting microsite takes almost no time at all in directly engaging viewers with one of the most iconic aspects of his character: Peeping.
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Brand Refresh: Destination America
Discovery’s Destination America has grown a lot in its three short years of existence, expanding to unforeseen programming realms with everything from barbecue and ghosts to monsters and buying property on the bayou .
And to get you in the mood for summer this weekend: here are some new bumpers, courtesy of TF1 and Naked Compagnie.
TF1 BUMPERS - 2015 from NAKED Compagnie © on Vimeo.
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