Before you head out the office door, be sure to catch up on these five key stories that may have slipped past you this week. We’ve also got one of our favorite hot spots to keep your creative juices flowing over the weekend. See you Monday!

Master Class: Digital First, Social Always

Thursday’s PromaxBDA Master Class used case studies from ABC’s successful TGIT programming block and Fox Deportes to highlight key strategies for successful social media marketing and driving audience engagement. If you missed it the first time around, you can still watch the 30-minute primer from a trio of digital innovators.

Fox International Channels Launches Massive Global Rebrand

The branding initiative will create a cohesive look and feel for all 126 of its channels outside the U.S., available in 33 languages for more than 240 million viewers worldwide.

Marketers: Meet Generation Z

Now that practically any marketer worth their paycheck can list the attributes of the Millennial generation in their sleep, it’s time to shift focus to those kids nipping at their heels: Generation Z.

NBC Uses Super Bowl Coverage to Tout Streaming Services

This year’s Super Bowl Sunday will now be known as “Super Stream Sunday” for NBCUniversal, who will use the day of streaming to promote its TV Everywhere services across the board - for free.

Farewell Tours Add Final Leg to Series’ Marketing Plans

Television marketing and publicity teams are increasingly building farewell tours into their final campaigns for departing series, using events like the just-concluded TCA press tour to showcase beloved fan favorites before they go.

And let this new spot from A&E’s Bates Motel thrill your creative side:

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