Another Friday, another week crossed off the calendar here in TV Land. Viewers sampled a few more of the new shows on offer on the broadcast nets, Advertising Week took New York City by storm, and more than a few people were binging on Showtime’s Homeland ahead of its season 4 premiere on Sunday, Oct. 5.

Given all that, you’d be forgiven for missing a few stories this past week. As we do every Friday, here’s our pre-weekend speed read so you can get all caught up before you turn out the office lights for the weekend. And we haven’t forgotten one great spot from the past week to give you a bit of creative inspiration on your way out the door. See you Monday!

UCB’s Ten Rules for Creating Comical Branded Content

According to Todd Bieber, director of content and production for Upright Citizens Brigade Comedy, there are ten rules for creating hilarious and popular branded online videos. Just don’t call them viral.

Fox Warns ‘Gracepoint’ Viewers to #SuspectEveryone

Fox and Shine America roll out an awesome second-screen experience that resembles an online detective’s notebook.

Fox Int’l Channels Leads PromaxBDA Latin America Awards Nominations

The Walt Disney Company Latin America and Discovery Channel Latin America are also among the most nominated.

Brand/Rebrand: Hallmark Movies & Mysteries

Hallmark Movie Channel made its transition to Hallmark Movies & Mysteries complete on Monday, launching a raft of on-air promo packaging elements incorporating the new logo the network unveiled in July.

Z Living Aligns Eastern-Tinged Wellness with a Worldwide Network

The decision to rebrand the network was based on aligning the health and wellness network with its largest programming affiliate and worldwide distribution partner, Zee Entertainment, which reaches more than 730 million viewers across 169 countries.

And just in time for the big debuts of their new series The Flash and Jane the Virgin next week, here’s the CW’s fall brand campaign entitled “Heroes Within” to give you that creative boost for the weekend.

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