NBCUniversal tapped 2C Creative to produce a 60-second channel image spot with the goal of promoting Syfy’s upcoming high-end scripted programming while introducing its brand refresh.

The brief? To capture the bold, dramatic essence of the channel’s new 2016 lineup in a way that would build anticipation among viewers and underscore Syfy as the media destination for true science-fiction entertainment.

To accomplish this, 2C identified some of the new season’s most powerful clips and edited them into visual choreography set to Haim’s “My Song 5.”

Credits:

SYFY

Ben Cochran – VP Creative Director

Bill Ikin – Director of Production

Angela Moore – Production Coordinator

Jillian McCullagh – Production Assistant


2C

Chris Sloan – Chief Creative Officer

Spencer Condon – Creative Director

Frank Quadreny – Director of Operations

Luis Martinez – Design Director

Bob Cobb – Motion Designer

Carlos Lopez – Motion Designer


Nutmeg Post

Gary Scarpulla – Color Correction

Sibling Rivalry

Graphics

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