National Geographic formally rolls out its global rebrand and new tagline, “Further,” packaged by New York-based Gretel, in the above spot, “Anthem.”
RELATED: National Geographic Plans to Take Its Global Brand ‘Further’ Below, it shows off its upcoming line-up of shows. New York-based Ultrabland handled editing duties.
CREDITS
National Geographic
SVP Creative: Andy Baker
SVP Global Brand & Strategy: Emanuele Madeddu
VP Branding/Design: Mariano Barreiro
VP Design: Brian Everett
Writer/Creative Director:Tyler Korba
Project Manager: Maricruz Castillo-Merlo
Producer: Corey Green
Editors: Scott Harrison, Victor Masnyj, Sara Soto
Assistant Editor: Lindsay Nordell
Graphics: Dimitri Luedemann
Sound Design/Mix: Tyler Swafford
Gretel: Package development/design
CREDITS
National Geographic
SVP Creative: Andy Baker
SVP Global Brand & Strategy: Emanuele Madeddu
VP Branding/Design: Mariano Barreiro
VP Design: Brian Everett
Writer/Creative Director: Tyler Korba
Project Manager: Maricruz Castillo-Merlo
Ultrabland
Producer: Corey Green
Editor: Victor Masnyj
Assistant Editor: Nadine Strohhaecker
Graphics: Dimitri Luedemann
Sound Design/Mix: Tyler Swafford
Gretel: Package development/design Song: The Score “Unstoppable”
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