In this branded spot, New York-based Loyalkaspar encourages NCAA football stars to “find their power,” much like the superheroes of the Marvel Universe, as they head into the virtual NFL Draft, airing April 23-25 on ABC, ESPN and the NFL Network. (Disney, which owns Marvel, also owns ABC and ESPN.)
CREDITS
Client: Marvel, ESPN
Agency: Loyalkaspar
Executive Creative Director: Anna Minkkinen
Producer: Timothy Cella
Editor: Bill Saunders
Tags: abc branded integration espn hot spots loyalkaspar marvel nfl draft nfl network