History and agency Roger worked together on this cel-animation spot that illustrates the life philosophy of Mountain Men star Eustace Conway.
“When you look in nature, you see how things flow in a natural way. In nature, things are in a circle. What goes around, comes around,” he says.
“If you look at the modern world, it’s not so circular. You wake up in the morning and you are sleeping in a square. You step out into a square room. You walk through a square door. Pretty soon, you get into a little square and you go to your little square building. You have a square day. That’s not very well-rounded.”
“You look at the plastic cookie-cutter world of modern normal America and I think ‘do I want to be normal. Uh uh. There is a better way.‘”
Food for thought, Eustace.
CREDITS:
Network - History:
VP Brand Creative: Krista Liney
Senior Creative Director: Matt Neary
Project Manager: Kate Rosante
Agency - Roger:
Executive Creative Director: Terry Lee
Creative Director: Dane Macbeth
Art Director: Jake Portman
Executive Producer: Josh Libitsky
Producer: Brian Wee
Designers: Yuki Yamada, Belinda Rodriguez, Clarissa Tossin, Monica Grue
2D Animators: Jake Portman, Joseph Ahn, Adam Lawrence
Cel Animators: Matt Everton, Taik Lee, Jason Carpenter, Jahmad Rollings, Adam Lawrence, Connie Chan, Joseph Ahn
Dir. Bus. Dev: Drew Neujahr
AUDIO COMPANY:
Composer: Mark Share / Easyfeel
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