HBO Sports worked with creative agency Troika to elevate the look and feel of its Sports Special Presentation ident using simple but sophisticated graphics.
The new design highlights HBO’s sports properties, including World Championship Boxing, Real Sports, 24/7 and Hard Knocks.
CREDITS
Client: HBO
Agency: Troika
Creative Director: Gil Haslam
Producer: Andrew Thao
Lead Designer: Adrienne Wollman
Designer: Michael Arcangeli
Designer: Tim Smylie
Animator: Daniel Zhang
Animator: Jun Kim
Editor: Jake Braafladt
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