For AMC’s new drama series, Feed the Beast, Picturemill worked closely with show creator Clyde Phillips to craft an opening sequence capturing the incongruity of the main characters’ dream of opening a fine dining restaurant in the Bronx.

Picturemill directed the NYC-location shoot, digitally compositing the white-cloth dining set-up within the rough and gritty environment of the Bronx. The Picturemill team also designed and animated the ‘wolf and lamb’ logo that serves as the show’s brand both on and off-air.

AMC’s Feed the Beast, starring Jim Sturgess and David Schwimmer, premieres Sunday, June 5 at 10/9 c.

RELATED: There’s More to AMC’s New Series, ‘Feed the Beast,’ Than Just Opening a Restaurant

‘Feed the Beast’ Key Art Revealed

CREDITS:

Client: AMC

Agency: Picturemill

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