To create this dramatic launch spot for the Summer Olympics in Rio this August, Black Label Content shot multiple days with multiple athletes to achieve hours and hours of footage with some of the United States’ most accomplished medalists. The shoot used high-speed phantom cameras, 6k Dragons and every imaginable mode of movement from underwater housings on techno-cranes to electric chase vehicles.
CREDITS:
Client:
NBC SPORTS GROUP
Chief Marketing Officer, NBC Olympics: John D. Miller
Creative Director, NBC Olympics: Joseph Lee
Senior VP of Marketing NBC Sports Group: Bill Bergofin
Agency / Production Company: Black Label Content
Founder, Executive Creative Director: Joseph Uliano
Creative Director / Director: Nate Robinson
Director of Photography: Maz Mahkani
Producer: Norm Reiss
Color correction and finishing: Ntropic
Editor: Kevin Zimmerman: Editor
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