Led by a cake in the form of a hedgehog, the baked goods-slash-denizens of The Great British Baking Show sing of their trials and tribulations to the tune of Christina Aguilera’s “Beautiful.” The show is moving to Channel 4 from ITV.
It all culminates with a beautiful cake presented to the show’s hosts: Prue Leith, Paul Hollywood, Sandi Toksvig and Noel Fielding.
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CREDITS
Brand: Channel 4
Head of Marketing: James Walker
Group Marketing Manager: Harry Dromey, Grace Ayres
Marketing Manager: Sean Boles
Group Social Media Manager: James Smart
Social Media Manager: Dave Gibson
Agency: 4Creative
Executive Creative Director: Alice Tonge
Creatives (TV): Jack Croft, Stacey Bird
Director: Alex Boutell
Executive Producer: Shananne Lane
Senior Producer: Tabby Harris
Business Director: Jane English
Project Manager: Olivia Emmerson
Senior Digital Producer: Christos Savvides
Digital Producer: Lucy Ferguson
Digital Production Assistant: Kelly Lacroix
Social Video Editor: Charles Barclay
Creative, Art Director (Print): Jim Chambers
Creative Artworker (Print): Giles Butcher
Design (Print): Oliver Booth
Edible Artist: Juliet Sear
Style Department
Director of Photography: Matt Fox
Art Director: James Hatt
Stylist: Kate Ruth
Editor: Nick Armstrong, Cut and Run
Audio: Rich Martin, Envy
VFX: MPC
Photography: Danielle Wood
Retouching: Stuart Frost, Curious