HBO has “Hard Knocks,” an up-close and personal look at the blood, sweat and tears at NFL training camps.

Now Gillette, in association with the NFL Media group, has launched Gillette Clear Gel’s “Built for Training,” a six-installment web series that will give people an inside look at the NFL preseason “through the eyes of hopeful rookies and their seasoned mentors.”

According to Gillette, one veteran each from the Cincinnati Bengals, Denver Broncos and Pittsburgh Steelers will take a rookie “under his wing to show him the ropes and test whether or not they—and Gillette Clear Gel—are built for training.”

Gillette is a division of Procter & Gamble, an official partner of the NFL. The series is being produced by NFL Films.

The veteran-rookie pairings featured in the series include (respectively): DBs Champ Bailey and Kayvon Webster of the Broncos, linemen Ramon Foster and Mike Golic Jr. of the Steelers, and RBs BenJarvus Green-Ellis and Giovani Bernard of the Bengals.

Gillette Clear Gel’s “Built for Training” web series will feature everything from workouts, training sessions and team huddles, to player introductions, arrivals to camp and meal time.

Gillette will air one new webisode every Tuesday at a dedicated microsite housed on the NFL’s main site August 6-September 3. A teaser webisode is now airing here.

Support includes a spot that will air on NFL Network and at NFL.com. It comes with the tagline, “Gillette Deodorant: Give everything. Smell nothing.”

To get fans and consumers more involved, viewers will be asked to submit questions through Gillette’s Facebook and Twitter accounts to their favorite athletes about training tips and exercises, mentorship and lessons learned in the NFL. The “Are You Built For Training Camp” athletes will answer the most popular questions during a “fan interview,” which will be posted on Gillette’s social media destinations at YouTube, Facebook and Twitter.

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