HBO saw more than 10 times its average digital engagement this weekend, thanks in large part to the season-six premiere of Game of Thrones, and the Saturday night debut of Beyonce’s visual album Lemonade that aired as a special “world premiere event” on the network.

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‘Game of Thrones’ Reminds Us: Valar Morghulis

To break it down, HBO’s over-the-top services on Saturday saw 10.9 times more digital content engagement than the network’s daily average on HBO GO over the past three months, according to data from Amobee Brand Intelligence, Adweek reports.

HBO Now also saw 10.6 times more digital content engagement on Saturday over the same time frame, from January 24 to April 23.

That’s a 126 percent overall increase in digital content engagement from April 23 and April 24 - when the three new seasons and Beyonce’s album and documentary about her album premiered.

Yet the musical special woven through with themes of anger, heartbreak, defiance and race, took second place to potentially finding out the truth of whether Jon Snow was really dead, pulling in only 20 percent as much engagement as Game of Thrones, according to Adweek.

Silicon Valley held strong with a comparative 13 percent, and Veep came in with 9 percent.

Yet Game of Thrones remains in a league of its own, pulling in 137 percent more digital content engagement than the three other premieres combined.

READ MORE: Adweek

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