Fox will mix up its annual plea to Madison Avenue this year by turning it into, well, a mixer. Extending its upfront beyond just another industry event, Fox will let fans mingle with the stars of shows both old and new (including “New Girl,” “The Mindy Project,” “The Following” and others) following its traditional stage presentation of its 2013-1014 schedule. The New York schmooze-a-thon is available free to fans on a first-come, first-serve basis via email or phone RSVP.
This development seems like a win-win for Fox, building goodwill with the die-hard viewers in attendance and costing the network nothing at the very least, and at best spreading great word-of-mouth after the fact to kickstart the new season.
Read more about it at The Hollywood Reporter.
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