Timed to the return of Germany’s Bundesliga football club to Fox Sports, the network is launching the #18toWin penalty shoot-out contest.

One kicker from each of the 18 teams in the Bundesliga will get their shot at the goal; meanwhile, fans place their bets on social media as to who will score.

The campaign launches globally on Friday, Jan. 22, ahead of the kick-off of 2016’s first match: Hamburger SV vs. Bayern München.

Credits:

FOX Sports

Antoine Chapuy, Client Services & Marketing Manager Europe & Africa

Andrea Timonere, Global Marketing Manager

Marc Ollington, Vice President of Marketing Europe

Sasan Roohi, Head of Off-Air Europe

Elide Space

Graphic Design & Editing

AveAlma

Sound Design

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