Production company Gentleman Scholar went deep for this campaign for online fantasy football game, DraftKings, using bold typography, exciting footage and the language of fantasy football to capture viewers’ attention.
This campaign aired across broadcast and cable networks—including NBC Sports, CBS Sports, truTV, Comedy Central, ESPN, MTV, NFL Network and more—from Aug. 21 through Oct. 1, 2017, as the NFL season got underway. Over those nearly six weeks, the spot racked up nearly 102 million total device impressions, according to iSpot.TV.
CREDITS
Production Company: Gentleman Scholar
Directors: William Campbell, Will Johnson
Creative Directors: William Campbell, Will Johnson, Chace Hartman
Executive Producer: Christina Roldan
Head of Prodution: Rachel Kaminek
Line Producer: Robert Morales
Director of Photography: Claudio Miranda
Production Designer: Peter Kirkegaard
Coaching Consultant: Harvey Stables
Art Director: Trish Janovic
CG Supervisor: Adam Burke
Producer: Gregory Behrens
Designers: Chris Finn, Macauley Johnson, Cam Floyd, Hana Eunjin Yean, Hanna No, Andy Lyon, Leah Evans, Vin Kim, Christina Liang, Jina Kwon, Juan Carlos Cuadra
2D Animators: Jaewoo Park, Juan Monasterio
Compositors: Joseph Brigati, Ari Reisner, Victor Torres, Kristjan Zaklynsky
Flame Artists: Kieran Walsh, Jamie Scott
Storyboards: Iain Slack
Editorial: Whitehouse Post
Editor: James Dierx
Assistant Editor: Sam Omenn
Telecine: Carbon VFX
Audio & Music: Human World Wide
Client: Draft Kings
Agency: Deutsch New York
Chief Creative Officer, North America: Pete Favat
Chief Creative Officer, NY: Dan Kelleher
Director of Integrated Production: Joe Calabrese
Director of Print and Art Production: Sarah Manna
Executive Print Producer: Jeanette Luis
Print Producer: Melissa Betancur
Associate Producer: Marieme Sall
Executive Creative Director: Pete Johnson
Creative Director, Art: Marques Gartrell
Creative Director, Copy: Heather English
Art Director: Krishnan Karunanidhi
Account Director: Andrew Arnot
Account Supervisor: Emily Doll
Account Executive: Mina Mukherjee
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