Discovery will air its documentary Racing Extinction on Dec. 2 across 220 countries—and the accompanying creative is working on the same magnitude.
Spots and main titles get across the documentary’s message of urgency, conveying how important climate change and animal extinction are to the world.
In the spot below by AV Squad, a ticking clock becomes more and more disruptive until it’s impossible to ignore:
CREDITS:
DISCOVERY
Lara Richardson, SVP Marketing
Pablo Pulido, VP Marketing Creative
Josh Kovolenko, VP Marketing Strategy
Jason Turner, Creative Director
Paige Hardwick, Director Marketing Strategy
Curtis Smith, Marketing Manager
Daniel Oleksiuk, Production Manager
AV SQUAD
Peter McKeon, Creative Director
Teresa Antista, Executive Producer
Zach Lyall, Producer
Brian Diederich, Editor
Quico Encinias, Director of Animation
Olavo Braga, Designer
The opening titles for Racing Extinction by Brainbow uses the passage of time to illustrate the immense importance of these issues.
CREDITS:
Client: Discovery Channel
Design and Animation: Brainbow
Art Direction: Nate Naylor
Production Company: Oceanic Preservation Society
Producer: Olivia Ahnemann
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