Discovery is taking a deep dive into virtual reality with Surviving Sharks, a 360-degree video to promote Shark Week.

The promo features Australian Navy diver Paul de Gelder who even after personally being attacked by sharks, hasn’t let the danger keep him from exploring the ocean. Viewers can join him underwater as he shares his personal story of survival and speaks to the importance of sharks.

The video is the first of seven 360-degree experiences rolling out through July 2 across various Discovery Communications platforms. A portion of Shark Week will also will be available in VR and 360 video through the Discovery VR apps for iOS, Android, Oculus Rift and Samsung Gear VR, powered by Oculus, and on Shark Week’s Facebook page.

Shark Week is the biggest television event of the year, and we are excited to add virtual and augmented reality to the frenzy this year,” said Nathan Brown, SVP of development and operations for Discovery Digital Networks and Discovery VR at Discovery Communications, said in a press release. “With more than 800,000 downloads and 50 million views across Discovery VR, there clearly is a great appetite for engaging, quality content, and Discovery is leading the charge.”

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