Shark Week is getting its own live festival, with Discovery announcing Wednesday that the first-ever FinFest will hit Southern California on August 9-10
The two-day live event in Hermosa Beach will serve as the kickoff for this year’s Shark Week, featuring live entertainment performing on a shark mouth-shaped stage, a VIP area providing aerial views of the festival, and shark-themed activities for parents and kids.
Discovery’s partner brands will also have activations along Hermosa Beach’s Pier Avenue, and a a 60-foot mechanical “Sharkzilla” will chomp items on the hour.
At-home viewers will see live cut-ins on air to generate buzz ahead of the 8pm premiere of Shark Week on Sunday. And the network is promising an exclusive screening of “a brand-new, highly anticipated special” to festival goers.
Tags: