In DirecTV’s latest campaign for NFL Sunday Ticket, It’s Always Sunny in Philadelphia‘s Charlie Day finds himself riding a bear in New Orleans and hanging at a bed and breakfast with some pirates.
The campaign, created by BBDO, imagines what would happen if a team name manifested as a real thing, and then went to another city. For example, the Chicago Bears playing in New Orleans or the Tampa Bay Buccaneers playing in Boston. Once that concept is established, Day argues that fans should be able to access their favorite NFL games no matter where they are.
“We don’t want to watch just the games cable gives us,” says Day. “We want all the teams, no matter where we live.”
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In the second spot, Day rides around in a lazy boy making a direct correlation between what cable provides football fans versus NFL Sunday Ticket.
“You know what, we want all of the football. Not just some,” says Day.
READ MORE: Adweek
CREDITS:
Agency: BBDO
Client: AT&T
Title: NFL Sunday Ticket
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
EVP, Executive Creative Director, AT&T: Matt MacDonald
EVP, Executive Creative Director, AT&T Entertainment Group: Steven Fogel
EVP, Executive Creative Director- AT&T Entertainment Group: Doug Fallon
Creative Director (TV): Kevin Mulroy
Creative Director (TV): Dan Kenneally
Creatives (All vs. Some): Steve McElligott & Jerome Marucci
Associate Creative Director (Social): Allison Baker
Associate Creative Director (Social): Chris Cannon
Managing Director: Doug Walker
Senior Group Account Director: Allie Clark
Account Director: Andrew Woodruff
Account Executive: Julia Siminini
Group Executive Producer: Julie Collins
Executive Producer: Jessica Coccaro
Senior Producer: Katie Porter
Executive Music Producer: Melissa Chester
Business Manager: Ashley Lipham
Business Manager (Social): Meg Foley
Integrated Talent Supervisor: Dawn McCormick
Production Company: Biscuit Filmworks
Director: Andreas Nilsson
Director (Social): Clay Weiner
Managing Director: Shawn Lacy
Executive Producer: Holly Vega
Head of Production: Mercedes Allen-Sarria
Head of Production: Rachel Glaub
Line Producer (LA): Karen O’Brien
Line Producer (NY): Jay Veal
Line Producer (Social): Peter Owen
Director of Photography: Lasse Frank
Director of Photography (Social): Wyatt Troll
Production Designer: Brock Houghton
Production Designer (Social): Craig Reynolds
Editing Company: MackCut
Editor: Gavin Cutler
Editor: Ryan Steele
Editor (Social): Pamela Petruski
Assistant Editors: Zach Patten, Pamela Petruski
Executive Producer: Gina Pagano
Visual Effects & Finishing: The Mill
Executive Producer: Rachael Trillo
Senior Producer: Abi Klimaszewska, Tabitha Ozturk
VFX Supervisor/3D Lead: Christian Nielsen
Senior Compositor/VFX Supervisor: Jimmy Bullard
Lead VFX Artist (Social): Blake Druery
Audio Finishing (TV): Sonic Union
Sound Engineer: Steve Rosen
Audio Finishing (Social): Mr. Bronx Audio P
Sound Engineer: Dave Wolfe
Sound Design: Brian Emrich/Trinitite Inc
Telecine Color (TV): Company 3
Telecine Artist: Tim Masick
Senior Producer: Rochelle Brown
Telecine Color (Social): The Mill
Telecine Artist: Fergus McCall
Color Producer: Evan Bauer
Color Coordinator: Mandy Stauffer
Additional Graphics: Spontaneous
Executive Producer: Bryce Edwards
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